The Chase Park Plaza | influencer marketing
The Preston | public relations: brand launch
Germ-X | strategic communications campaign
During an internship with HLK, I worked on a campaign for cold and flu season targeting working moms. Print and packaging elements were supplemented with a social media contest asking moms to show how they “turn around sick days” with Germ-X.
On The Run | strategic communications campaign
During an internship with HLK, I worked on a campaign to bolster brand loyalty and drive more foot traffic for On The Run. In effort to highlight On the Run’s status as a locally-owned business and strengthen its ties to the St. Louis community, we created a campaign around STL fun facts & trivia, Pandora ads, a happy hour promotion and #OTRSTL.