On The Run

During my internship with HLK, I worked with other interns to create a campaign for local convenience store On the Run to bolster brand loyalty and drive more foot traffic into the stores. Being a locally-owned business, we felt it was important to highlight On the Run’s ties to the St. Louis community. We redesigned cups and in-store signage to include fun facts and trivia about St. Louis, created the unique hashtag #OTRSTL, and kicked everything off with a happy hour promotion to increase visibility. We promoted the happy hour with Facebook posts and Pandora ads and also created a Pandora playlist of local artists that would play in stores.